Why should your website be mobile ready? Because those visiting your site need it to be.
What web-enabled ‘device’ are you using to view this website – a desktop PC or a laptop perhaps? Statistically speaking, at least 50% of you are viewing it using a touch-based mobile device such as a Smartphone or Tablet. And that percentage is only set to increase, making desktop and laptop users a minority when it comes to those visiting any website.
Research by Google, that even now is over a 4 years old (Feb 2016), shows a massive increase in Smartphone usage, with the UK having the highest increase of all. Similar increases are repeated with Tablet usage. The results of Google’s research is reflected in many other surveys.
What is more important to realise though, is that the Smartphone is an ‘always on’ device, making the Web accessible at all times from virtually anywhere. Smartphone users have their device with them all day, everyday, wherever they go.
Websites designed for Desktop and Laptop PCs (90% of websites) do not work well when viewed on Smartphones or many Tablets. Mobile users are constantly having to pinch and zoom in order to read a site’s content, whilst navigation links can be impossible to target (touch based devices use fingers to activate links, not a mouse cursor). Overall this makes for a frustrating, unpleasant experience for the mobile user.